Hydration
Maintaining good hydration is absolutely critical to maintaining good health and helping to maintain normal body temperature, it is also important for physiological function.
When consuming calorific beverages, including sugar-sweetened sparkling drinks, it is important to remain within your daily calories limits, while meeting your nutrition and hydration needs.
A scientific opinion issued in early 2010 by the European Food Safety Authority (EFSA) determined that reference values for total water intake include water from drinking water, beverages of all kinds, and moisture from food. The EFSA has set daily recommendations for water intake, with women requiring 2 litres of water a day and men 2.5 litres a day. This is because water makes up 60 per cent of our bodyweight and plays a critical role in our bodily functions.
You can get your water intake from a variety of fluid sources, including water, juice, milk, sparkling drinks, coffee and tea. Fruits and vegetables that are high in moisture content can also help keep you hydrated. By including a variety of drinks that you enjoy as part of your daily intake, research has shown you’re more likely to drink more to stay hydrated and healthy.
Here are JogPost we supply all of our employees with a limitless amount of water supply to maintain the steady flow of work energy and concentration.
LEAFLET DISTRIBUTION VS NEWSPAPER ADVERTISEMENT
When you decide to advertise your product or service you look up the best marketing method for your product. For start-up companies newspaper advertisement and leaflet distribution are the cheapest and most effective solution to advertise your product.
What is the difference between using Newspaper adverts and Leaflet Distribution as marketing methods.
All newspapers have a target audience that they appeal to, for example the metro is targeted to the public through public transport mainly tubes. NOW with leaflet distribution it is more targeted and it does work in similar ways to a newspaper such as being down to the person if they want to pick up the media and read it. But what are the differences?
With leaflet distribution, our research suggests that you only have a few seconds to get the reader’s attention with your leaflet, and it is for this reason that we do not recommend shared distributions. Having your leaflets go out with other different leaflets seriously dilutes the response you will get because you have significantly less chance of grabbing the recipient’s attention.
Once you have captured their attention, there are other things that you need to get across quickly; Your USP’s (unique selling points), calls to action (Call us now or visit our website), special offers (10% off with this leaflet), fear of loss (for a limited time only), and greed factor (save £100). With leaflet distribution the media is going straight to the potential client. So it’s down to the artwork, the website and their need for your product/service. You must remember with leaflet distribution there is a 100% chance of your leaflet being picked up, whereas with a newspaper there is a high chance that the reader won’t open the paper to the page with your advert on.
Newspapers are one of the first types of print media. When advertising in a newspaper you have to remember that there is a large amount of advertising space that the editors need to fill up. Whatever happens your advertisement will be diluted amongst many other adverts. If you are willing to pay tens of thousands of pounds to get on the front page of the newspaper then you might get a great response, but you have to measure this with the initial outlay. What will be your ROI (return on investment)? Advertising is all about ROI. Which advertising medium will yield the greatest ROI?
Mapping
One of the most important parts of organising your direct mail campaign is making sure the location you have chosen is best for your business. When you call up a Leaflet Distribution company the most important thing that they should ask about is the location of your distribution. This is KEY to door to door leaflet distribution, you should always ask for a demographic report.
What is a demographic report?
This should consist of a detailed map of your distribution area, a residential count, percentages of council areas, flats and business areas. This information is relevant when conducting your campaign; it is also useful for future reference when getting your figures for future campaigns. Receiving this information will make sure you are printing the right amount of leaflets.
You should always research on how you are receiving the logistic information, try and get a few companies to send you demographic reports, this way you can see which leaflet distribution companies are being completely transparent with you.
Here at JogPost we are transparent with all of our clients, we invite new and existing clients in for a FREE consultation about their campaigns. This allows them to see our systems and how we organise the campaigns.
The Environment
In the last 100 years since ‘The Industrial Revolution’ the Earth’s environment has got progressively worse. A lot of this is down to the Earth’s Ozone layer being damaged. There are a two main causes for this, the first of which is the mining and burning of fossil fuels; most commonly (Coal, Gas, and Oil) which collectively sends approximately 27 billion tonnes of carbon dioxide into the atmosphere each year. All over the world people cook over gas stoves, and most people’s home boilers are heated by gas, this is only a small amount of gas in each instance, but it all adds up. Coal is burned all over the world in factories and power stations, and the fumes from this are full of CO2 that goes directly into the atmosphere. Although there are a lot less coal burning factories in the 21st century than there were in the 20th it still contributes greatly to the destruction of the ozone layer, as many developing countries around the world still rely heavily on coal as a power source. The fossil fuel that causes the most harm to the environment is oil, and more specifically the use of it in diesel and petrol in cars all over the world. At the turn of the millennium there were 400 million cars and now, 12 years later there are almost double the amount – close to 750 million. As China’s car industry grows we are on target to reach one billion cars by 2020. This is going to be disastrous for our atmosphere, and we really need to look towards a solution. One thing that some companies are doing is creating electric cars. These run without petrol and don’t harm the environment. Hopefully in the future all cars will be powered by electricity, but for now we all need to chip in and do our best to help save the environment.
How Eco-Friendly Are You?
The term ‘eco-friendly’ is short for ecologically friendly. This most commonly refers to products that contribute to green living or practises that help conserve resources like trees and energy. Eco-friendly products are developed and created all over the world to help people lead more eco-friendly lives.
Many people try to develop and improve their eco-friendly habits, generally to use less and make the most of what we have. Businesses can also implement green practises, such as company-wide recycling programs to conserve natural resources and telecommuting for employees. This decreases air pollution and fuel consumption by eliminating daily travel and commutes to work.
There are many organisations that you can be involved in that help replenish natural reserves and plant trees all over the world keeping a steady balance to the environment.
One of the main causes of the increasing damage to the ozone layer is the cutting down of the world’s rain forests. Currently 6000 acres of rain forest are chopped down every hour, and over the course of a year an area the size of New Jersey is destroyed. Our planet’s trees help to reduce the levels of Carbon Dioxide in the atmosphere. All plants need CO2 to survive, they take it in and put Oxygen back into the atmosphere. As more and more of the world’s plant life is destroyed less and less of the atmospheres CO2 is being used up. This contributes greatly to the destruction of the Earth’s ozone layer. JogPost understands that the distribution of leaflets can be very un-environmentally friendly, so in order to put back in what is taken out they arrange for the planting of thousands of trees each month.
So are you doing your part to help the environment?
5 A Day
Eating good food and having a balance diet can be a difficult task to maintain. The World Health Organisation has recommended that 5 specific vegetables and fruits can help balance your diet and give you all the healthy nutrition’s you need a day. Fruit and vegetables usually are low in fat and calories (only if you don’t fry them or roast them in oil) the recommendation suggests recommends eating a minimum of 400g of fruit and vegetables a day to lower the risk of serious health problems, such as heart disease, stroke, type 2 diabetes and obesity. To get the most benefit out of your 5 A DAY, your five portions should include a variety of fruit and vegetables. This is because different fruits and vegetables contain different combinations of fibre, vitamins, minerals and other nutrients. BUT remember to maintain a healthy body exercise is needed; jogging also contributes to keeping your heart healthy and keeping you fit. A new innovative company has set up jogging whilst distributing leaflets. So basically you are getting paid to keep fit, and why not take your fruits with you!
THE IMPORTANCE OF WARMING UP AND WARMING DOWN
About seventy percent of people who work out regularly don’t warm up and warm down properly. This is usually because they haven’t been trained properly and don’t realise the importance of getting this very simple part of exercise right. Many people every day in London damage themselves by needlessly pulling muscles, straining ligaments and even breaking bones in extreme cases. At JogPost our leaflet distribution staff always have a good warm up and stretch before their shift. There are many different exercises that people do in order to stretch their muscles but before one can stretch it is vitally important to warm up gently. This can be done in many ways but usually people will do a low intensity cardiovascular exercise for a short while (5-10 minutes or so) to get the blood pumping around the body. This warms up the body and muscles ready for a stretch. Stretching usually comes in the form of touching ones toes – to stretch the hamstring, arm windmills – to stretch the pectorals, lunges – to stretch the quads and many others. Once the main exercise has been completed (usually after 1 or 2 hours) it is equally important to warm down. As the body is already warm from the exercises and the heart is pumping and blood flowing, the only important part is the stretching, and this should be done in a similar way to the warming up stretches. The only difference is the length of time each stretch should be held. Usually for 15-20 seconds.
WEIGHT TRAINING
Many people all over London and the world have used weight training as a type of exercise, and although it does get the heart pumping it not something that is usually used to help people obtain a higher fitness level, instead it is more often a way for people to build their muscles. Most often it is men who do these exercises but women more and more are adopting this method of working out. Not only can it make muscles bigger, but it can make them toned as well or instead. In general women are more interested in toning up their muscles and men are interested in building them, this is the way our culture has evolved. Weight training can help you if leaflet distribution is your profession, and is generally broken down into exercises, sets, and reps. The exercise can be anything from leg presses to bicep curls, tricep dips, lateral rows to stomach crunches. Each exercise will be dived into a number of sets, and each set into a number of ‘reps’ or repetitions. People who wish to tone their muscles will do a lower weight with more sets of a greater number of reps, and people who wish to build muscle size will usually do fewer sets of fewer reps of a much heavier weight. In every instance each set should finish once the person working out can no longer lift the weight. Often people will work out with a partner who can ‘spot’ them with the weights helping them to lift the weights even after they can no long do it on their own. This really helps to get great results.
CARDIOVASCULAR EXERCISE
Exercise is a highly important part of a lot of people’s lives. This exercise comes in many different forms the two most common of which are cardiovascular and weight training. Cardiovascular exercise is great for getting your heart pumping and blood flowing which helps to keep you fit and healthy. Long duration low intensity cardiovascular work-outs are great for burning calories. This helps to burn fat and helps people lose weight. High intensity cardiovascular exercise is much more often used to get the heart pumping faster and building up fitness levels. Many people will do a combination of low intensity and high intensity cardiovascular exercise to get a combination of improved fitness levels and a more toned body. Leaflet distribution while jogging is something we do a lot in London and many of our joggers have lost a lot of weight in the time they have been working in our organisation. This is because they jog at a slow and steady pace over a long period of time. This is very low intensity and is the perfect type of exercise to do if you want to lose weight.
TRAINING FOR A MARATHON
Training for a marathon isn’t easy and there are many things that one must do to make sure the training is successful.Many people each year apply for a marathon thinking their fitness level is good enough to make it all the way to the end of the 26 mile course. Each year quite a few people don’t make it to the end. This can be for a variety of reasons, and many of these will be due to injury. These can be either reoccurring injuries or new injuries. Many people will trip and fall especially if it has been raining. Similar injuries sometimes happen to the leaflet distribution staff of JogPost, but we do our very best to make sure these are kept to an absolute minimum. All that being said in 2009 only 1.42% of people didn’t finish the London marathon. Normally people will set aside at least three months to train for a marathon and slowly over the course of these three months they increase the distance they run.Most people say you should never run the full 26.2 miles in the training build up to The Marathon, in fact they suggest the maximum distance one should run is 15 miles. This is because most people in training will quite before the 26.2 mile mark and will be disheartened and often not compete because they think it is impossible to finish. Often people need the crowd and atmosphere to keep them going and help spur them on to finish the race.














