The best thing for me to do so that you can gain a clear understanding of the process people go through when finding and choosing JogPost for a brochure distribution. This is a case study written to take you (the reader) all the way along the journey from the very beginning to the very end. Let’s say for argument’s sake that this customer is called Larry David. He is the manager of a big chain of gyms and the memberships have been dropping dramatically since he has started there. He really needs to turn things around if he wants to save his job. He looks into brochure distribution, and in particular direct mail. The gym has 150 members, but he really needs to somehow double that figure in 2 months. He knows from his own experience that he gets a lot of leaflets through his door and that these door drops are often for gyms. He makes the decision to do a delivery, and it’s time to get the ball rolling. Now, where to start, ah yes time to get the leaflets designed, he has a look around on the internet and finds a fabulous graphic designer. It took him a good while to find this guy as there was just so much for him to choose from. This particular character has done lots of work for other fitness related products and he likes the examples he sees on the website, so picks him to make the brochure to be distributed. Just as soon as this marvellous flyer’s been created in time to send the beauty off to print. Now being the upstanding citizen that he is, Larry decides to use an eco-friendly printing company, of course as well once he finds one he will be using an eco-friendly brochure distribution company. As a quick side note, not only is JogPost environmentally friendly but we are by far the most cost effective.
Now Larry’s gym is amazing it has loads of great features and is good enough to attract people who live as far as 10 miles away. He doesn’t know how many people live in this area, but once he speak to JogPost he will find out. As it so happens there are close to 500,000 homes in this area, so this is exactly how many he orders. Even before the flyers have arrive he is planning his direct mail campaign. There is one piece of the puzzle missing…. He now just needs a company to distribute the marketing materials so he has a poke around on Google and finds a large number of companies to decide from for his door to door brochure distribution. It is a simple fact that one MUST do good research into the direct mail industry as it is hard to find a great company, of course he looks around for a very long time. After a long time researching he decides that JogPost is quite definitely the most incredible and he sends them an email via the website to get a quote. He is called back promptly and everything is arranged for them to meet for a discussion. Everything is more than satisfactory and the invoice is paid, they are now ready to door to door brochure distribution London.
As is the same every time the brochure distribution is done and gets far better results than he could have ever imagines. John is made up, not only because he gets to keep his job, but also because he gets a great pay rise.