About seventy percent of people who work out regularly don’t warm up and warm down properly. This is usually because they haven’t been trained properly and don’t realise the importance of getting this very simple part of exercise right. Many people every day in London damage themselves by needlessly pulling muscles, straining ligaments and even breaking bones in extreme cases. At JogPost our leaflet distribution staff always have a good warm up and stretch before their shift. There are many different exercises that people do in order to stretch their muscles but before one can stretch it is vitally important to warm up gently. This can be done in many ways but usually people will do a low intensity cardiovascular exercise for a short while (5-10 minutes or so) to get the blood pumping around the body. This warms up the body and muscles ready for a stretch. Stretching usually comes in the form of touching ones toes – to stretch the hamstring, arm windmills – to stretch the pectorals, lunges – to stretch the quads and many others. Once the main exercise has been completed (usually after 1 or 2 hours) it is equally important to warm down. As the body is already warm from the exercises and the heart is pumping and blood flowing, the only important part is the stretching, and this should be done in a similar way to the warming up stretches. The only difference is the length of time each stretch should be held. Usually for 15-20 seconds.
Many people all over London and the world have used weight training as a type of exercise, and although it does get the heart pumping it not something that is usually used to help people obtain a higher fitness level, instead it is more often a way for people to build their muscles. Most often it is men who do these exercises but women more and more are adopting this method of working out. Not only can it make muscles bigger, but it can make them toned as well or instead. In general women are more interested in toning up their muscles and men are interested in building them, this is the way our culture has evolved. Weight training can help you if leaflet distribution is your profession, and is generally broken down into exercises, sets, and reps. The exercise can be anything from leg presses to bicep curls, tricep dips, lateral rows to stomach crunches. Each exercise will be dived into a number of sets, and each set into a number of ‘reps’ or repetitions. People who wish to tone their muscles will do a lower weight with more sets of a greater number of reps, and people who wish to build muscle size will usually do fewer sets of fewer reps of a much heavier weight. In every instance each set should finish once the person working out can no longer lift the weight. Often people will work out with a partner who can ‘spot’ them with the weights helping them to lift the weights even after they can no long do it on their own. This really helps to get great results.
Exercise is a hugely important part of a lot of people’s lives. This exercise comes in many different forms the two most common of which are cardiovascular and weight training. Cardiovascular exercise is great for getting your heart pumping and blood flowing which helps to keep you fit and healthy. Long duration low intensity cardiovascular work-outs are great for burning calories. This helps to burn fat and helps people lose weight. High intensity cardiovascular exercise is much more often used to get the heart pumping faster and building up fitness levels. Many people will do a combination of low intensity and high intensity cardiovascular exercise to get a combination of improved fitness levels and a more toned body. Leaflet distribution while jogging is something we do a lot in London and many of our joggers have lost a lot of weight in the time they have been working in our organisation. This is because they jog at a slow and steady pace over a long period of time. This is very low intensity and is the perfect type of exercise to do if you want to lose weight.
Training for a marathon isn’t easy and there are many things that one must do to make sure the training is successful. Many people each year apply for a marathon thinking their fitness level is good enough to make it all the way to the end of the 26 mile course. Each year quite a few people don’t make it to the end. This can be for a variety of reasons, and many of these will be due to injury. These can be either reoccurring injuries or new injuries. Many people will trip and fall especially if it has been raining. Similar injuries sometimes happen to the leaflet distribution staff of JogPost, but we do our very best to make sure these are kept to an absolute minimum. All that being said in 2009 only 1.42% of people didn’t finish the London marathon. Normally people will set aside at least three months to train for a marathon and slowly over the course of these three months they increase the distance they run. Most people say you should never run the full 26.2 miles in the training build up to The Marathon, in fact they suggest the maximum distance one should run is 15 miles. This is because most people in training will quite before the 26.2 mile mark and will be disheartened and often not compete because they think it is impossible to finish. Often people need the crowd and atmosphere to keep them going and help spur them on to finish the race.
A marathon in kilometres is 42.194988 Km, and I’m sure you’ll agree this is a very long way! Amateur joggers need not apply for such a race. In fact it is for this very reason that you will find many races of a much shorter distance happening all over the place. Half marathons (13 Miles) are often too much for people to handle, and for people of a lower fitness level there are even shorter races. 10km races and 5km races are very common, and you will usually find these events have been put on in order to raise money for charity. It is a great idea to start a sponsored run for charity. There are many ways in which people advertise these events, one of the most common and effective ways is to hand out leaflets. Distribution of flyers and other marketing materials is a very widely used marketing angle. It isn’t easy for people with a normal level of fitness to complete even the smaller runs and a lot of people are willing to pay to sponsor people to complete these hard to finish races. Not only is it always for a good cause, but it gives people a good excuse to get out and get healthy. Friends and family love this and are almost always willing to sponsor the runners. Sometimes people sponsor to complete the whole race and other people sponsor per distance. £1 a mile or kilometre is a common amount as a lot of people don’t make it all the way to the finish line ribbon.
More and more people each year are realising how important it is to keep fit. We can really see the trends in society changing. All you have to do it look at how many gyms are sprouting up all over the place. 30 years ago there were very few gyms around and now there are as many as ten gyms in one single postcode in London. There is a reason why there are so many gyms, and it’s quite simply because more and more people are trying to keep fit. There are various reasons why more people want to keep fit in the 21st century; firstly people are much more conscious about the obvious health benefits, and everyone knows that leading an active healthy lifestyle will usually help you to live a much longer life. As well as living longer people tend to be a lot more comfortable physically and mentally when they exercise regularly. JogPost leaflet distribution has managed to create an incredible way for people to keep fit while they work. Getting paid to keep fit isn’t something you can do in many organisations, and a lot of people relish in the fact that finally they can lead the perfect healthy life they’ve always wanted to.
Marketing mix is a term that was invented by James Culliton in 1948, who described the role of marketing as a ‘mixer of ingredients’ depending on the type of product to be sold to which market and the target audience.
When it comes to presenting a brand or deciding on a product, the marketing mix is important to use. The marketing mix is often identical to the use of the four P’s: Price, place, promotion and product.
Instead of the use of the four P’s it is the four C’s that is used after it was introduced as a replacement.
The four C’s which include: Consumer, Cost, Convenience and Communication was a suggestion from Robert F. Lauterborn as he believed that it was an appropriate fitting from the movement of mass marketing to niche marketing.
Price is replaced by cost.The cost is a vital area that needs to be assessed by the retailer. The reason being is that the customer will need to be content to pay the price that the retailer has chosen to sell it at. When it comes to pricing a product, retailers will take into account what their competitors are pricing their products at. Pricing is one of the main aspects that can affect a business’s ability to whether they can sell a product.
Product is replaced by consumer. This looks at how to satisfy the needs of the consumers’ needs by offering them the product that they are want. By focusing on the consumer’s needs, it is likely that the consumer will be pleased if their requirements are met.
Place is replaced convenience. It is more about how conveniently a product or service is found since the help of the Internet has risen. Convenience is taken into account on how the product is found, information about the product as well as how it can be bought.
Promotion is replaced by communication. Communication is about how a business connects with their customers in order to fulfil their wants and needs. Communications can be through any form including commercials adverts, newspaper and magazines, radio and even social networking sites.
Direct marketing comes in many different forms, allowing businesses and non – profit organisations to interact with customers through these techniques. Direct marketing focuses on finding out a customer’s want’s and don’ts. It also addresses which target market a business or non – profit organisation should be focusing on.
The benefit of direct marketing is a positive method that a majority of marketers like to use because of how results can be reached and measured very quickly. For instance, if a marketer sends out 1,000 solicitations by mail and receives 250 responds to the promotion, the marketer can say that the marketing led to a 25% response.
Email Marketing Email marketing is one method that has become widely used to reach out to those close and long distant. The popularity of email marketing is that it is relatively inexpensive. It also allows marketers to send messages anytime during the day.
Display Ads Display Ads are another way to communicate through as they appear on web pages next to content on a website. Display ads are designed in formats of static banners, pop up’s, floating units or videos. These different types of display ads allow customers to respond by clicking on the ads directly.
Social Media Sites Social media sites like Facebook and Twitter are also opportunities that can be used to communicate with customers directly by responding anytime. Social media sites also help to create brand and product/service awareness.
Telemarketing Another form of direct marketing is telemarketing which allows marketers to contact their customers by phone. The benefit of this is to increase a business’s sales and brand.
Insert Media Using insert media such as a catalog, magazine, newspaper or bill help to spread the marketing as the marketing reaches out to potential customers in different regions.
With the economy down many companies find themselves in panic, at a loss at what to regarding their marketing budget.
In this time, now more than ever, it is vital to sustain, if not increase your marketing mediums. Recession can provide excellent opportunities for marketers. Many companies will reduce or cut back their budget. In the short term this will will temporarily increase their profit margins. In the long term however, it can lead to a significant decrease in revenue.
You must think strategically, take advantage and maintain or increase your efforts and see advertising as the ultimate way to get ahead and become the number one in marketing mediums, above all your competitors. Increased visibility leads to a companies increased profitability. It’s the best way to ensure brand recognition growth, and if used correctly,will attract customer interest outside of your normal target audience.
It is known that companies who increase their investment for strategic iniatives retain or grow market share and turnover. This makes your business more attractive to potential long term investors.
During the 1980’s McGraw-Hill did a research study of over 600 businesses during the recession. By 1985 the businesses that had increased their advertising, had achieved a 256% growth in sales, over other companies that had cut back on their marketing.
There are many reasons why marketing is so influential. It’s the best way to promote your product/service as it convinces the new customer that your product/service is much more preferable to other competitors. This is also a way to strengthen the bond of an existing customer and reminds them as to why there using your product/service in the first place.
In the last post, we talked about Market Research and it’s invaluable effect on the success of a business or company.
Market research works in synchronization with target audience, they are both incredibly effective methods, when used together it can have a massive impact on a companies growth and stability.
The reason why it is important to know your target audience is because without knowing this vital information, it may cost you a lot more than you think. It helps to know how you can promote your product or service.
It’s like trying to promote a product or service to a group of people who are varied in ages, income level and even gender but the product or service only appeals to one group of people.
The reason I say this is because if you try to promote a product like perfume, then you need to know what gender and age you will need to advertise it to. Sometimes income level can also come into consideration; because the higher it is priced it is likely that a customer will think whether they should purchase the item. But depending on the quality of your product then you may be able to make a profit.
There are many ways to know who your target audience is for each of your products or services. Below I have four more approaches to getting to know your target audience.
Customer Behavior – to identify the target audience, you will need to look into customer behavior This could be that young customers like teenagers may be into buying a certain type of fashion than those that are older than them. To be able to understand customer behavior you can use primary and secondary research.
Lifestyle – by determining the lifestyle of your target audience helps you to design your product or service. You need to think about what your target audience values the most the most and how they find the knowledge to know how good your product and service is. This could be that they are researching the internet, newspapers, or television.
Market Segmentation – by focusing on the right target audience, it helps for it to be the foundation of any marketing strategy. Using market segmentation, it allows you to concentrate on the response to what you are promoting.
There are four areas that you should consider when using market segmentation to find your target audience.
Geographic –where your customers live; city, state, country etc. and climate, population and density.
Demographic – customer’s marital status, children/no children, age, gender, education level, income level and religion.
Psycho graphic: Values, lifestyle, hobbies, opinions, interests.
Behavioral: How customers approach to buying products; this could be the brand, reputation, price of product or ready to purchase.
Motivations – understanding the reasons why people consider to buy certain products helps you to question their needs and wants. For instance:
Needing a product or service is motivation in knowing that we have to have products like food, shelter and clothing to survive.
When wanting a product it is something that we would like to have but depending on financial incomes whether it is possible to purchase them.