When planning a direct marketing campaign it is always wise to vet the leaflet distributors who will be responsible for your leaflet distribution campaign. This either means the company providing the service or the individual distributors if you are hiring in house. The largest challenge is coordinating the teams of leaflet distributors around the streets in an organized way. JogPost are experts at this which is why it is definitely better to use a proper company than attempt to organise it yourself. It may initially seem easy and cost effective to put together your own team and start to work out and plan a campaign; however you will find that it starts to become costly if not managed effectively. For example if errors are made through inexperience it can start to take time and money to sort out the complaints, also if the leaflet distributors are not watched all the way during the leaflet distribution campaign in London or anywhere else you will definitely incur unnecessary cost on wasted leaflet that were not delivered correctly or at all.
It is always in the best interest of you company to use a professional leaflet distribution company who are experienced in people management and campaign planning. In the long run it will save time, money and headache, most importantly you will be give yourself a better chance of getting responses.
There are many different calibers of leaflet distributors in the UK. JogPost’s distributors go through a 3 stage interview process designed to ensure only the highest caliber workers are hired to work in the organization. This makes sure that we provide the best service, make the fewest errors and generate the best results and responses.