Leaflet Drop is a term used to describe distributing leaflets using door-to-door methods. This is a form of marketing design to make potential customers aware of available products and services to them. Companies use this form because it is very cost efficient. Carrying out a leaflet drop campaign can bring more customers and increase company profits with a low starting cost. This is why this method of advertising is very popular even amongst large and well established organisations.
At JogPost we specialise in carrying out leaflet drops and other forms of direct marketing.
Leaflet Dropping is essential for most companies. It is one of the most effective ways to promote your products and services, and is also relatively inexpensive. Leaflet drops or Leaflet dropping is one of the most commonly used direct marketing strategies. For very little money you can get a piece of your company’s literature into the hands of thousands of potential clients. Some companies will call this leaflet dropping rather than leaflet distribution. It is exactly the same thing, although sometimes when people talk about leaflet distribution they are referring to leaflets being distributed into people’s letterboxes and when they say leaflet drops they may be referring to flyers being handed out on the street.
Leaflet distribution is quite often much more effective than other marketing methods because something tangible actually gets into your potential client’s hands, quite often catching their attention more than once. These days television advertising is on the decline, mainly because of the introduction of Sky+ boxes and other DVR machines. People simply fast forward the adverts when they can and when they can’t they quite often just change the channel for a few minutes instead, especially now that they are used to not watching adverts as much. Leaflet drops in London more often than not brings a much higher return on investment.
It is very important in any company to try out all different marketing methods, and seeing as leaflet dropping is so inexpensive to try you can easily gauge how affective it is going to be for your company with a small campaign and then expand as you see fit. Whatever your business, leaflet distribution is a great way to go.